Ecommerce SEO: Boost Your Online Store’s Visibility In 2024

Growing a direct-to-consumer (DTC) brand is quite a challenge, especially since the old traditional marketing playbook is becoming old-fashioned. You don’t need to have a brand identity anymore and advertise only on Facebook. This days, new business companies can be successful if they mix ecommerce SEO in their marketing strategy. This article aims to reveal the specific components of a successful ecommerce SEO strategy and 12 best practices to grow traffic. The post provides actionable tips for businesses that want to drive more organic traffic towards their ecommerce store. Whether you are an SEO expert or someone new to the topic, this article will enable you to understand what ecommerce SEO is and how best to use it.

Key Takeaways

Ecommerce SEO is one of the best marketing strategies in the market, from all good and desirable features that make it possible for DTC brands to succeed. Companies can better place their e-commerce stores in search engine results pages using the many components of ecommerce SEO. These 12 best practices listed here can drive more organic traffic toward an ecommerce store and hence increase sales.

We’ll cover:

  • Ecommerce SEO: This is the process of optimizing an online store’s website to increase its visibility and rank higher in search engine results pages (SERPs). With ecommerce SEO, businesses will drive more organic traffic to their online store and generate more sales.
  • A perfect ecommerce SEO plan will include targeted keyword research, quality content, proper site architecture, link building, and user experience. Since these will properly coordinate, the online business gets to better its website ranking and visibility on SERPs.
  • Ecommerce SEO best practices should number 12, with which stores and ecommerce businesses can drive traffic. This includes technical SEO for ecommerce stores, on-page SEO for product pages, and ecommerce SEO best practices for collections or category pages.
  • With a variety of SEO tools, ecommerce businesses can optimize their store. Some of these SEO tools are keyword research tools, rank tracking tools, and SEO audit tools. They will enable a business to identify areas where it may need to improve or track improvements in time.
  • Ecommerce stores with the right ecommerce SEO strategy and tools can bring about more organic traffic into the online store, which translates to more visibility and sales.

What is ecommerce SEO?

E-commerce SEO is optimizing an e-commerce store’s visibility and performance in the search results pages (SERP) for the customers’ keywords. E-commerce SEO is a strategy that considers on-page and off-page techniques; both together proving to search engines that your online store is indeed the best result for a user’s query.

What are the benefits of focusing on e-commerce SEO?

One major advantage of e-commerce SEO is visibility, turning into more traffic and higher conversions, and, therefore, revenue. By means of appearance in potential customers’ search results, e-commerce businesses touch the customer journey at an impressionable stage. This drives them toward the website, and, for a time, the hardest part is done: driving qualified traffic to the e-commerce site.

By Google’s research, they search for something on Google 3.5 billion times per day, and almost half begin their product search on a search engine. Searchers voted content marketing and SEO as the channel that provides the best return on investment. From that alone, almost everything about the product, its rating, prices, and stock availability is already seen when someone visits the website. They don’t have to comparison shop because they already see what other customers thought about the product, so they don’t need to research the company as much. They are coming to the store just to click the “add to cart” button and buy. That’s the best kind of traffic an e-commerce business can get.

Where in the SERP can e-commerce businesses show up these days?

Search engines have changed dramatically since the standard ten-link results pages of a century ago. Today, there are several places where e-commerce businesses can be found in the results page, including:

  • Organic results. These are the standard blue links that appear in a search engine results page. The higher an e-commerce business appears here, the better. Searchers are 10 times more likely to click the result in position one, compared to position 10—even though they’re on the same page.
  • “People also ask” boxes. More than 60% of all Google searches are zero-click, with the majority finding an answer to their question directly on the SERP itself. “People also ask” boxes are one way Google tries to satisfy these zero-click searches. Format content into short paragraphs, bullet points, or numbered lists to claim these spots. Although shoppers may not click the result, they will likely remember how the brand supported them along their customer journey.
  • Product and video carousels. Cater to those who prefer to take in information through images or video with in-SERP carousels. Google, for instance, pulls video content from YouTube (which it also owns), meaning e-commerce businesses can get to potential customers through two search engines from the same content.
  • Knowledge panels. Claiming a knowledge panel makes it easier for potential shoppers to find a website, reviews, and social media profiles of an e-commerce business.
  • Local pack. If an e-commerce business has branches alongside physical locations, a well-optimized Google My Business listing will appear in the local pack results for queries such as “bicycle store near me.”

Is there an ecommerce platform that ecommerce businesses should choose for the best SEO?

Each ecommerce platform has different SEO elements and impacts the chances of ranking. This includes Shopify SEO, Magento SEO, and BigCommerce SEO. According to Kai Cromwell, founder of New Seas, Shopify has some SEO limitations straight out of the box, but it’s improved greatly in the past few years. Cromwell likes Shopify because it is easier for clients to use and understand, has thousands of easy-to-use apps, and is a constantly evolving platform that the world’s top brands use. On the other hand, Anthony Bautista, the founder of Pure CBD Now, notes that the platform itself is not as important as how it is set up and the best practices it follows in SEO. As long as the platform allows for things like customizable URLs, proper header tags, and the ability to add alt tags to images, it should be sufficient for SEO.

Components of a Successful Ecommerce SEO Strategy

Ecommerce SEO is a critical digital marketing aspect, and there are five components that can help improve a site’s visibility and search engine rankings. Below are the five most important components of an effective ecommerce SEO strategy:

Targeted Keyword Research

To be effective, targeted keyword research is crucial for ecommerce SEO. Searching what users are looking for should be done to optimize your website’s content to rank in the right search. However, it is important to focus on the best-suited keywords. Instead of going for high-volume, highly competitive keywords, focus on long-tail keywords related to your product catalog, low-volume keywords with direct product overlap, and branded search terms that include the store’s name. You’ll rank for much more specific and relevant search queries, which can eventually lead to higher conversion rates.

High-Quality Content

Producing high-quality content is another very important ingredient for ecommerce SEO. Search engines use content to understand what the context of a webpage is all about, and sites with the best answers for a user’s query are more likely to be shown higher in search results. To optimize your ecommerce store content, produce blog posts, product pages, and category pages that incorporate your target keywords in the title, description, image alt text, and customer reviews. Create SEO-oriented content with help from SEO and content marketing tools that go beyond the mere text content.

Site Architecture

Your ecommerce store’s site architecture is like the skeleton of your website. It’s a map that guides both search crawlers and human users around your store. The easier it is for people to find content on your online store, the better the user experience, and the quicker a search engine can discover content on your website. As a result, search engines reward ecommerce stores that have simple architecture with greater rankings. Optimize your ecommerce navigation, create an XML sitemap, and aim for fewer than four steps between someone landing on your website and finding the thing they’re looking for.

The links are a core component of any effective ecommerce SEO strategy. External links, also known as backlinks, are links from another website that point to yours. They act as a seal of approval and help search engines crawl new pages. Even more crucial for ecommerce SEO is internal links, as you have greater control over them. You can write the anchor text, and you can determine which pages are being interlinked.

User Experience

Considering how imperative the ecommerce SEO strategy is for having an excellent user experience, enhancing your ecommerce SEO is about creating a superb user experience. The main goal of search engines is to direct searchers towards the best website for their query. If people land on a website with poor user experience, there’s a strong chance they’ll back to the SERP. You can cater to a user’s intent, improve page loading speed, and design your site for mobile use to make sure the experience is top-notch.

By focusing on these components of a successful ecommerce SEO strategy, you can improve your website’s visibility, attract more targeted traffic, and increase your conversion rates.

12 Ecommerce SEO Best Practices to Grow Traffic

Technical SEO for Ecommerce Stores

In simple terms, the technique of optimizing the technical aspects of your ecommerce store—in regards to architecture, linking strategy, and user experience—to improve rankings. Below is a summary of some quick technical SEO wins that ecommerce stores can make:

  • Page speed: Most people usually leave a website when it doesn’t load within six seconds. Improve the page speed of your site by compressing images, minifying excess code, and enabling browser caching. The PageSpeed Insights from Google are handy tools to gauge page load times.
  • 404 Errors: Search around for all the broken links and configure a redirect, along with the Ahrefs tool, so that if someone comes across such URLs, they will be directed to the next-most relevant page.
  • Migration: Ensure a seamless transition in search engines with no loss of your SEO efforts by preparing a test site, a sitemap, and creating redirects to avoid any friction-free experiences for the shopper.

On-Page SEO for Product Pages

On-page SEO simply refers to the optimization of single pages within an eCommerce site. Here are some elements of on-page SEO for product pages that can increase rankings for money pages:

  • Product Page URL Paths: Make sure the URLs are short, simple, and simple with just the page’s main keyword with a hyphen to replace the natural space.
  • Description: Optimize product descriptions that include the target and supplementary keywords throughout.
  • Image Optimization: Use a tool like TinyPNG to compress your images. Write descriptive alt text using the search-specific keywords that a customer would use to find your product.
  • Title Tag: Make sure the most relevant keyword on the page is placed in the title.
  • Meta Description: Make the customer to click on your result and try something like “Limited stock: Don’t miss out on this amazing offer.”
  • Schema Markup: Use a Schema Markup Generator to exhibit product reviews, price, availability, returns policy, and price drops directly within the SERP.

Ecommerce SEO Best Practices for Collections or Category Pages

Category pages are among the most visited pages on your ecommerce website, as they help shoppers find what they are looking for—the products they’re most interested in. Here are some ways you can optimize each product category page:

  • Focusing on Long-Tail Keywords: They should be used to target long-tail keywords by the person in the middle of the marketing funnel who could be searching for them.
  • Considering Category Structure: Position subcategories beneath the most relevant overarching category to better your topical authority.
  • Building Backlinks: Use strategies such as guest posting, influencer reviews, and press coverage to build backlinks to collection pages, with anchor text that reflects the category.

Keyword Research Tools

A top priority for every successful ecommerce SEO strategy is good keyword research. Here are some of the best keyword research tools that can help you find the best keywords for your ecommerce shop:

  • Google Keyword Planner: This is a free tool that helps find the best keywords for an e-commerce shop.
  • SEMrush: This is a paid tool that helps you find the best keywords for your e-commerce shop.
  • Ahrefs: This is a paid tool that helps you find the best keywords for your e-commerce shop.

Rank Tracking Tools

These tools help you monitor the rankings of your e-commerce website inside search engines. The following are the best rank tracking tools to monitor the rankings of your e-commerce website:

  • SEMrush: It’s a paid tool that will help you track the rankings of your e-commerce website.
  • Ahrefs: It’s a paid tool that will help you keep an eye on the rankings of your e-commerce website.
  • Google Search Console: It’s a free tool that will allow you to monitor the rankings of your e-commerce website.

SEO Audit Tools

SEO audit tools help you identify issues with your ecommerce website’s SEO and give recommendations on how to fix them. Here are some of the best SEO audit tools to help you in improving your ecommerce website’s SEO:

  • SEMrush: This is a paid tool that helps you identify the issues in your ecommerce website’s SEO and gives recommendations on how to fix them.
  • AHrefs: This is a paid tool that helps you identify the issues in your ecommerce website’s SEO and gives recommendations on how to fix them.
  • Google Search Console: This is a free tool that helps you identify the issues in your ecommerce website’s SEO and gives recommendations on how to fix them.

In conclusion, these ecommerce SEO best practices can help grow your ecommerce website’s traffic. By optimizing your technical SEO, on-page SEO, and category page SEO, you can enhance the visibility, reach, and relevance of your ecommerce site, which in turn can positively impact your sales conversion rate.

Drive More Organic Traffic Toward Your Ecommerce Store

While there’s no denying it that anything around your e-commerce business will be searched for through search engines, E-commerce SEO will be the secret strategy to take your efforts to greater heights of business growth. Despite sounding as complicated as the game, it can be boiled down into five key components:

  • Finding the right keywords
  • Producing high-quality content
  • Optimizing your site structure
  • Building links
  • Providing a positive user experience

By incorporating these best practices, you can witness massive SEO wins with limited resources. It will be the bedrock upon which you build your e-commerce website and see organic search traffic flowing in on autopilot.

Frequently Asked Questions

How to Improve Online Store’s Search Engine Rankings?

In optimizing a website for ranking in the search engines, combining both on-page and off-page optimization techniques can help improve an online store’s rankings. Keyword research to find the most fitting keywords and phrases on the website is among some of the best practices. Proper optimization of the website’s structure and navigation is also another consideration to improve search engine rankings. Top-quality content creation and developing a backlink strategy with quality sites are another effective way to improve the site. It should be considered that SEO is an ongoing process and requires time, effort, and patience.

Best Practices for On-Page SEO in an Ecommerce Website

On-page SEO is essential in any ecommerce SEO strategy. Some of the best practices for on-page optimization include optimizing product titles and descriptions for the target keywords, picture names, including alt tags for images, optimizing the website structure, and navigation. It is also critical to ensure fast page load times and to create high-quality content. Other things that should be in place are a mobile-friendly approach and a responsive design.

What impact can optimization in the product descriptions have on SEO for the e-commerce websites?

The keyword and phrase optimization of the product descriptions is the mechanism to maximize the search engine ranking and draw more targeted traffic for e-commerce sites. Keyword-rich product descriptions are able to appeal to customers to buy the product because they find it more useful to access information on the product features.

Backlinks are an important factor in ecommerce SEO strategy. Backlinks from reputable websites can improve a website’s search engine rankings and increase its visibility in search results. However, it is important to note that not all backlinks are created equal. Backlinks from low-quality or spammy websites can actually have a negative impact on SEO and should be avoided. It is important to focus on building high-quality backlinks from relevant and authoritative websites.

How Can Ecommerce Sites Use Keywords Effectively to Attract More Traffic?

Keywords are a key element of an ecommerce SEO strategy. With thorough keyword research, ecommerce sites can find relevant keywords and phrases and optimize their website content for them, thus driving more targeted traffic to their website. It’s important to utilize the keywords strategically within product titles, descriptions, and throughout the website’s content. However, stuffing keywords too much is not advisable and might lead to negative SEO implications.

Common Technical SEO Issues for Ecommerce Websites

Ecommerce sites face a series of technical SEO challenges that may negatively affect their visibility and rankings in search engine results. These common issues include duplicate content, slow page load times, broken links, and crawl errors. It is essential to periodically review the website’s technical SEO status and take prompt measures to avoid issues and ensure effective search rankings.

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