How to Connect Google Analytics to WordPress in 2024?

How to Connect Google Analytics to WordPress for Beginners? Looking to track your WordPress site’s traffic and analytics? Connecting Google Analytics is a great way to get powerful insights.

Integrating Google Analytics with WordPress is easy for even beginner users. This comprehensive guide will walk you through the entire process, step-by-step.

Why Connect Google Analytics to WordPress?

Before we dig into the how-to, let’s look at why you should connect Google Analytics to begin with:

  • See how much traffic your site gets. Find out how many users visit your site daily, monthly, and over custom date ranges. Identify traffic trends and spikes.
  • Understand your visitors. Discover information like:
    • Location, language, age, gender
    • Device type (desktop, mobile, tablet)
    • Traffic source (direct, search, referral, social, email)
  • See content performance. See which pages and posts are most popular. Find out exit rates, bounce rates, and time on page.
  • Track conversions. Set up goals to see how often visitors complete desired actions like downloads, signups, purchases, etc.
  • Optimize your content. Identify top-performing pages and sections that engage users. Double down on what works.
  • Improve SEO. See what keywords bring traffic to your site. Optimize to target high-value search terms.
  • Identify successes. See which marketing campaigns, posts, or other efforts deliver results. Do more of what drives traffic and conversion.

Clearly, Google Analytics provides incredibly valuable data to boost your WordPress results. Let’s get it set up!

Step 1: Create a Google Analytics Account

First things first, you need a Google Analytics account if you don’t already have one. Here’s how:

  1. Go to and click Start Measuring to begin creating your account.
  2. Follow the prompts to add your account name, timezone, industry category, and details.
  3. Once your account is ready, navigate to the Admin section.
  4. Under the Property column, click on your website domain to open your property.

Now your Google Analytics account is ready to connect to WordPress!

Step 2: Install the Google Analytics Plugin

There are a few different plugins that can integrate Google Analytics with WordPress. The simplest option is MonsterInsights.

Here’s how to install it:

  1. In your WordPress dashboard, go to Plugins > Add New.
  2. Search for “MonsterInsights”.
  3. Find the plugin authored by MonsterInsights and click Install Now.
  4. Once installation completes, click Activate.

That’s all it takes to add the plugin! Next, we’ll configure it.

Step 3: Connect Google Analytics

Inside the MonsterInsights plugin, it’s time to connect your Google Analytics account. Follow these steps:

  1. Go to Insights > Authentication in your WordPress dashboard.
  2. Click Connect MonsterInsights to Google Analytics.
  3. Log into your Google account to grant access and authorize the connection.
  4. Select the Google Analytics property you want to connect to.
  5. Check the box to agree to MonsterInsights’ terms and click Complete Authentication.

The accounts are now linked! The plugin will now start tracking and sending data to Google Analytics.

Step 4: Customize Your Analytics Tracking

MonsterInsights comes packed with advanced features to customize analytics tracking. Here are a few options to consider enabling:

Track Logged-In Users

Under Insights > Tracking, you can check the box for Track Logged-in Users. This will let you segment analytics data between logged-in users vs. guests.

If you use affiliate links, enable affiliate link tracking under Insights > Tracking. This reveals which affiliate links generate the most clicks and conversions.

Track Outbound Forms

To see submissions from forms on other sites, enable outbound form tracking under Insights > Tracking.

Check this box under Insights > Tracking for deeper attribution data on links leading to conversions.

AMP Support

To track analytics for AMP pages, enable AMP support under Insights > Tracking.

Explore all the options in MonsterInsights to customize your WordPress analytics!

Step 5: View Your Google Analytics Reports

Now the fun part – start viewing your WordPress analytics!

There are a few places you can access your reports:

  • Google Analytics dashboard – Navigate to Google Analytics and select your site to see your reports.
  • WordPress dashboard – MonsterInsights adds a Google Analytics widget showing some high-level metrics.
  • MonsterInsights plugin – The Insights section displays popular reports.

Here are some key reports and metrics to monitor in Google Analytics:

  • Audience – Traffic source, location, device, language, age, gender
  • Acquisition – Traffic channels, campaigns, referrals
  • Behavior – Page visits, unique pageviews, bounce rate
  • Conversions – Goals, conversion rate, transactions
  • Real-time – Pages currently viewed, visitors on-site

Check your reports frequently to stay on top of your website’s analytics and performance!

Extra Tips for Google Analytics Success

To get the most out of Google Analytics with WordPress, keep these tips in mind:

  • Add Google Analytics tracking code to external websites driving traffic to your site.
  • Set up conversions and goals relevant to your business, like email list signups or purchases.
  • Install Google Optimize to conduct A/B testing using your analytics data.
  • Learn how to create custom reports and dashboards for your most important metrics.
  • Use segments to filter your analytics, like isolating traffic from social media.
  • Integrate Google Analytics with Google Search Console for more insights.
  • Comply with privacy regulations like GDPR when tracking analytics.
  • Refer to your analytics often and take action on what the data reveals.

Dive into the powerful world of Google Analytics! With this complete guide, you have everything you need to successfully set up Google Analytics and start monitoring WordPress site traffic and conversions.

What analytics insights will you uncover? With your analytics connected, it’s time to learn, test, track, and optimize your way to WordPress success!

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