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How to Create a Job Board Website Using WordPress? Have you ever thought about starting your own specialized job board or directory site? Launching a jobs portal with WordPress is easier and more affordable than you may think.
And in the internet age, running a successful jobs site can be extremely lucrative. After all, the global online recruitment industry is projected to grow to over $43 billion by 2027.
With the strategies in this guide, you can tap into this opportunity by using WordPress to create a sleek, feature-packed job board tailored to any industry, location or profession. Let’s dive in and learn how to build a job site from scratch and start connecting hirers with candidates!
Top Reasons to Launch Your Own Job Board Site
Before we get into the WordPress nitty-gritty, let’s quickly review the main benefits of running your own jobs site:
- Profitable business model – Job ad listings and premium employer accounts offer major revenue potential.
- Scalability – Job sites grow exponentially through SEO and network effects.
- Industry authority – Become the go-to hiring hub for your niche.
- Social impact – Help match qualified people with meaningful work.
- Flexible work – Manage your board from anywhere.
Clearly, operating a thriving job board can be financially rewarding while opening employment opportunities. However, creating an effective job portal isn’t as simple as just installing WordPress. You need the right strategy. Let’s go through each key step for success.
1. Research and Define Your Niche
Don’t just create yet another generic job board. Think carefully about unmet hiring needs in specific industries, locations or professional domains and build your jobs site around matching those needs.
Conduct detailed market research around factors like:
- Current hiring pain points in your target area
- Competitor job boards serving (or failing to serve) that niche
- SEO keywords and search volume data relating to those hiring needs
This research will guide you in tailoring every aspect of your board – features, branding, content – directly to your ideal users and use cases.
2. Select the Optimal WordPress Platform
You can build a job board on either the WordPress.org open source software or WordPress.com’s hosted platform. The best option depends on your technical expertise and site management preferences. Here’s a quick comparison:
- Completely customizable, open source codebase
- Requires manual hosting, updates and security management
- Wide range of specialized plugins available
- More control over search engine optimization
- Instant setup, built-in hosting and updates
- Limited customization and plugin options
- All technical aspects managed for you
- Less SEO control but still solid performance
For most job boards, the greater customization capability makes WordPress.org the better choice. But WordPress.com remains very viable if you prefer less hands-on site management.
3. Install Job Board Plugins
Dedicated job board WordPress plugins provide all the specialized functionality your site will need. The top options include:
WP Job Manager – Easy job listings management plus employer dashboard. Basic free version available.
JobRoller – Streamlined job posting workflows with powerful backend management.
Jobify – Packed with all job board features. Advanced paid plans.
Job Monster – Basic but budget-friendly job board creation.
These plugins allow creating, browsing, applying, and managing job ads exactly like a full-fledged job site. Additional plugins can add further capabilities like payments, resume uploads, and automated employer-candidate email notifications.
4. Set Up Candidate Accounts and Profiles
Job seekers will need to be able to create accounts on your board to communicate with employers, save jobs, upload resumes and more.
Plugins like WP User Frontend make it easy to let visitors register for job seeker accounts using front-end forms.
Then use a plugin like User Profiles Made Easy to allow candidates to create detailed profiles highlighting their skills, experience and qualifications that potential employers can browse.
5. Enable Job Submissions From Employers
Just as job hunters need accounts to interact with employers, companies and hiring managers also need simple interfaces to submit and manage job listings.
The previously mentioned plugins all provide intuitive employer dashboards for posting new listings, tracking applicants, and communicating with candidates.
Streamline the job submission process with customized post templates, requirements checklists and automatic confirmation emails. Invite employers to create accounts when posting a free job, or allow anonymous one-off submissions first to hook them.
6. Set Up Membership and Pricing Plans
One major monetization avenue for job sites is charging recurring fees for enhanced employer accounts with additional features and privileges. Common options are:
- Premium job listings – Top placements, highlighted styling, extended duration etc.
- Unlimited listings – Post as many job ads as needed vs restricted amounts.
- Resume database access – Enable advanced resume searching and sourcing tools.
- Automated alerts – Custom notifications of new applicant resumes.
- Posting API access – Programmatically manage high job volume.
Offer tiered monthly subscriptions (basic, professional, enterprise) with increasing levels of capabilities and support. Or go freemium with basic free accounts and paid-only advanced features.
7. Integrate Application Tracking Software
Serious enterprise recruitment accounts will expect integration with their existing applicant tracking system (ATS) software platforms like Lever, Greenhouse and Jobvite.
Luckily, many major ATS platforms offer WordPress integrations and APIs to sync candidate data, new applicants and job listings into the ATS from your board.
These integrations allow large employers to easily pull your platform into their hiring technology stacks and workflows.
8. Provide Payment Processing
To collect subscription fees or any other charges (like boosted job listings), you will need to connect payment processing on your board.
WordPress plugins like Stripe or PayPal for WooCommerce make it easy to accept credit card payments directly within your job site.
Alternatively, use an off-site processor like Recruitment Payments for specialized job board payment needs including invoice generation.
9. Optimize for Organic Search Visibility
The vast majority of your candidate and employer traffic will come via search engines. So you need to optimize your jobs site for SEO right from the start.
Important strategies include:
- Keyword research – Identify high search volume and low competition job-related keywords to target.
- Title & meta tags – Incorporate keywords naturally into page titles, descriptions and metadata.
- Content – Publish regular blog content like career advice articles focused around keyword topics.
- Site structure – Create logical SEO-friendly informational and landing pages optimized for targeted queries.
- Technical enhancements – Proper URL formatting, alt text, site speed, security and mobile optimization.
Keep refining your SEO elements over time and search visibility will steadily grow.
10. Promote Your New Job Board
Beyond SEO, you need to actively promote your board to build initial employer and candidate signups. Potential channels include:
- Partnerships – Recruitment agencies, universities, trade associations etc.
- Guest posts – Related blogs, educational sites, business resources.
- Paid ads – Targeted Google/Facebook ads focused on hiring personas.
- Email outreach – Personalized messages to niche recruiters and job seekers.
- Content promotion – Share career-related content across social media.
- Influencer marketing – Partner with niche “career influencers”.
- Founder outreach – Directly contact startup founders and business owners in your target verticals.
With persistent and creative promotion through both digital and human channels, you can steadily attract engaged job seekers and employers.
11. Keep Improving Based on Data
Continue optimizing your board over time guided by site analytics and user feedback. Key metrics to track include:
- Job listing volume and growth
- Job application numbers and completion rates
- Employer and candidate account signup and return rate
- Most popular job categories and locations
- Job ad clickthrough rates
- Pageviews and time on site per visitor
This data reveals what’s working so you can double down on it while identifying areas needing improvement.
Conclusion – Your Dream Job Board is Within Reach
Launching a profitable WordPress job board or directory site is completely doable with the right strategic approach. Conduct detailed market research, install specialized plugins, obsess over job seeker and employer needs, and persistently promote your board.
With WordPress empowering your backend combined with smart optimization, your jobs portal can provide real value to candidates and companies. And earning solid income by matching workers with opportunity is an incredibly rewarding endeavor.
So if the idea of running your own successful job board excites you, seize the opportunity and make it happen – WordPress has your back every step of the way. Just follow the blueprint above, stay laser focused on your niche, and soon you will have a thriving hub connecting qualified applicants with meaningful work.