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How to Create an Amazon Affiliate Site with WordPress? If you’re looking to create a passive income stream online, starting an Amazon affiliate website is one of the easiest and most lucrative options. With WordPress and the right plugins, you can have your own Amazon affiliate site up and running in no time.
In this complete guide, I’ll walk you through step-by-step how to create an Amazon affiliate site with WordPress. We’ll cover:
- Finding a profitable niche and keyword for your site
- Choosing the best WordPress hosting
- Installing WordPress and setting up your site
- Finding affiliate programs to join like Amazon Associates
- Adding affiliate product content and reviews
- Optimizing your site for SEO and conversions
- Promoting your site to generate traffic and sales
Follow this guide, and you’ll have your own successful Amazon affiliate site generating commissions on autopilot. Let’s get started!
Step 1: Choose a Profitable Niche and Keywords
The first step in creating a successful Amazon affiliate site is finding a profitable niche and related keywords. You need a niche that has high buyer intent and enough search volume to drive traffic.
Use keyword research tools like Google Keyword Planner, SEMrush or Ahrefs to find keywords with:
- High monthly search volume
- Low competition and high click-through rate
- Relevant to products people buy on Amazon
Some examples of profitable Amazon affiliate site niches include:
- Kitchen gadgets and appliances
- Home office equipment
- Fitness and exercise gear
- Baby products
- Pet supplies
Once you’ve selected your main niche, find keyword targets by searching:
- [Your niche] + product reviews
- Buy [your niche] online
- Best [your niche] products
Tools like Google Trends can help validate demand and seasonality. Make sure your niche has steady search volume all year.
Ideally, target keywords with 500+ monthly searches and under 100k or lower competition scores. This ensures there’s enough search volume for traffic but less sites ranking for those terms.
For this tutorial, let’s say we choose the niche of “home office equipment and supplies”. Some target keywords might include:
- Best home office chairs
- Standing desk reviews
- Office desk organizers
And so on. Do extensive keyword research upfront to ensure your site targets high-intent keywords readers are searching for.
Step 2: Sign Up for WordPress Hosting
Now it’s time to get your site online with WordPress hosting. For a WordPress site, I recommend going with either Bluehost or SiteGround shared hosting.
Both provide managed WordPress hosting optimized for speed and security. Plans start around $3-6/month for basic shared hosting.
Some key things to look for in a WordPress host:
- Built-in WordPress installation (via Mojo Marketplace or auto-installer)
- Free domain name registration
- SSL certificate included
- Daily backups
- CDN and site caching for speed
Either Bluehost or SiteGround checks all those boxes. Sign up for a plan, register your domain name (e.g. yoursitename.com) and set up your account.
Most hosts make installing WordPress simple with just a few clicks.
Step 3: Install WordPress and Choose a Theme
Once your hosting account is ready, it’s time to install WordPress and set up your site.
Modern web hosts have simplified WordPress installation to just a few clicks. Visit your control panel, choose WordPress from the auto-installer and run through the process.
After WordPress is installed, you’ll reach the dashboard. This is where you can manage your entire site.
Next, customize the design and layout with a theme. Choose an ecommerce-focused theme like Astra to highlight products attractively.
Browse the WordPress theme directory and install/activate your selected theme. Adjust any settings like colors, layout, etc. Your theme controls the look and feel of your site.
Step 4: Set Up Your Amazon Affiliate Account
To earn commissions from Amazon, you need to join their affiliate program called Amazon Associates. This gives you access to product links, ads and other assets to monetize your site.
Signing up is free and just takes a few minutes. Visit the Amazon Associates site, click Join Now For Free and provide your site name and contact info.
Amazon will review your application to make sure your site is suitable for their program. Once approved, you’ll get access to your unique Associate ID which connects your site to your Amazon account.
Make note of your Associate ID as you’ll need to integrate it with WordPress plugins later.
Step 5: Add an Affiliate Plugin Like AAWP
Easiest way to integrate Amazon products into your WordPress site is using a plugin like AAWP (Amazon Affiliate WordPress Plugin).
AAWP makes managing Amazon products a breeze with features like:
- Auto-insert product features, descriptions and more
- Generate affiliate links with your ID
- Show Amazon price, ratings, images etc.
- Automatically display related and “people also bought” products
- Product comparison tables
- And more…
The pro version has site builders, review generators, coupons and other powerful tools to quickly build out your affiliate site.
After installing AAWP, connect it to your Amazon Associates account using your unique ID. Now you can start populating your site with money-making Amazon products in your niche!
Step 6: Create Informative Content and Product Reviews
Content is king when creating any affiliate site. Use informative, long-form content to connect with readers and promote relevant products naturally.
For an Amazon affiliate site, focus on product reviews and “best of” style posts like:
- 5 Best [Product] for [Purpose]
- Top 10 Must-Have Kitchen Gadgets Under $30
- Which is the Best [Product] of 2023?
Shoot for at least 1000 word reviews and really sell people on why they need the product for their needs/budget.
Use your affiliate plugin to pull in product info, features, pricing, comparison charts and any other relevant details. This helps create long, engaging reviews readers love while seamlessly promoting your affiliate products.
Make sure to include your target keyword in the title plus 2-3 times in the post body. This helps optimize each piece for SEO and ranking for those terms.
Step 7: Promote and Link to Affiliate Products Naturally
When featuring affiliate products in posts, always make sure to do it naturally. Don’t just cram in links – promote them in a helpful, non-salesy way.
Use text links like “Check price on Amazon” rather than just URLs. Mention the product benefits, include it in comparisons, and suggest it if relevant.
Your goal is to organically work affiliate links into posts in a way that feels natural and adds value for the reader. Avoid being pushy or sales-y.
Similarly, link out to recommended products in related articles when relevant. If you write a post on standing desks, link back to your desk chair review. This cross-linking helps readers while increasing affiliate clicks.
Step 8: Optimize Your Site for SEO
Now it’s time for some search engine optimization (SEO)! This helps your Amazon affiliate content rank higher in Google and drive targeted organic traffic.
Here are key areas to optimize:
- Include your focus keyword in title, headings and content
- Make pages over 1000 words
- Use keyword-focused alt text on images
- Structure content with headings and formatting
- Speed up load times by optimizing images, enabling caching, using a CDN, etc.
- Make sure your site is mobile-friendly and secure (SSL installed)
- Optimize code by eliminating duplicate content issues, fixing broken links, validating markup, etc.
- Build backlinks from relevant websites to boost authority
- Generate brand mentions on social media, link roundups, etc.
- Create share-worthy content readers naturally want to link to
Leverage SEO plugins like Yoast to fine-tune on-page elements. Study your top-ranking competitors for SEO tactics as well.
Step 9: Promote Your Affiliate Site
With your well-optimized affiliate site ready, it’s time to ramp up promotion and get traffic flowing in.
Optimize for organic search – Focus on growing your organic search visibility by creating content for buyer keywords and leveraging SEO.
Promote on social – Share your content across all your social profiles. Post on relevant Facebook groups, subreddits and forums.
Email marketing – Build an email list by offering a lead magnet like a free product guide. Send newsletters with product recommendations and deals.
Paid ads – Run paid ads like Google Ads and Facebook Ads targeted to your product keywords and audience. Retarget visitors across the web.
Build backlinks – Reach out to sites in your niche and ask to contribute guest posts with a link back to your content.
Publish lots of content – More pages and posts give you more keywords and traffic sources, so keep optimizing and publishing regularly.
The more promotion channels you leverage, the faster your affiliate site will grow.
Building a successful affiliate site does take some upfront work, but done right it can turn into an impressive passive income stream.
Follow this guide and use the right tools like AAWP to set up your WordPress site properly from day one. Focus on high-quality content, organic promotion and seamless affiliate product integration.
Within a few months you can have your own thriving Amazon affiliate site with multiple income streams.
So find a profitable niche, start creating helpful affiliate content, and build your next ecommerce business with WordPress and Amazon Associates!