How to Integrate Email Marketing Automation With WordPress

How to Integrate Email Marketing Automation With WordPress: Want to transform WordPress into an automated email marketing machine? Integrating your email platform with your WordPress site unlocks powerful capabilities.

In this guide, you’ll learn how to easily connect WordPress and top email services like MailChimp, ConvertKit, Drip, and more.

With just a few simple steps, you can:

  • Capture more emails from your WordPress content
  • Send automated email sequences to subscribers
  • Personalize emails using WordPress data
  • Track email analytics within your WordPress dashboard

Let’s dive in to effortlessly integrating email marketing automation with your WordPress site!

Why Integrate Email Services With WordPress?

Before we get into specifics, let’s discuss key reasons for connecting your email platform and WordPress site:

Grow Your Email List

Popups, slide-ins, and other opt-in forms embedded in your WordPress content make it easy to convert visitors into subscribers.

Automate Emails

Send targeted automated emails like welcome sequences, birthday messages, content recommendations, and more based on subscriber data and behaviors.

Personalize Email Content

Pull subscriber info like first name and interests from WordPress to personalize and segment your email content for better engagement.

Unified Data

Managing contacts, email sequences, and metrics seamlessly across both platforms.

Improved Email Deliverability

Leverage WordPress email functionality which has excellent deliverability rates already baked in.

Enhanced Analytics

See subscriber engagement metrics directly in your WordPress dashboard for a unified view.

Integrating your email marketing platform into WordPress unlocks these valuable benefits and capabilities. Let’s see how it works!

MailChimp and WordPress Integration

MailChimp remains one of the most popular email marketing services. Here’s how to integrate it with WordPress:

Install MailChimp for WordPress Plugin

This free plugin instantly connects them both. It adds opt-in forms, automated emails, tracking, and more.

Connect Your Accounts

The plugin walks you through connecting your MailChimp and WordPress accounts in just a couple clicks.

Embed Opt-in Forms

Drag and drop beautiful MailChimp sign-up forms anywhere on your site with a widget or shortcode.

Add Sign-up Boxes

Convert visitors to subscribers by displaying popup or slide-in forms when they arrive on your site or trigger key actions.

View Email Stats

See your list growth, open rates, click rates, and other key email metrics right inside WordPress.

With MailChimp integrated via the plugin, email marketing automation becomes seamless.

ConvertKit and WordPress Integration

ConvertKit is another very popular WordPress-friendly email service. Here’s how to connect it:

Use ConvertKit Plugin

The ConvertKit WordPress plugin handles all the integration heavy lifting automatically.

Connect Accounts and Manage Forms

Easily link your ConvertKit and WordPress accounts. Then create opt-in forms and embed them anywhere.

Build Sequences

Visually construct automated multi-email sequences like welcome series all from WordPress.

Tag Subscribers

Apply tags in WordPress like VIP which can trigger targeted sequences in ConvertKit.

View Analytics

See open rates, clicks, conversions, and other key email metrics within your WordPress dashboard.

The ConvertKit plugin makes automation simple and intuitive.

Drip and WordPress Integration

Drip focuses on in-depth behavioral email marketing automation. Here’s how to connect it to WordPress:

Install Drip Plugin

Just like the others, a plugin handles integrating Drip’s powerful features into WordPress.

Connect Accounts

The plugin immediately links your Drip and WordPress accounts for unified data.

Embed Forms

Easily add Drip sign-up forms throughout your WordPress site with a simple shortcode.

Automate Workflows

Build complex workflows and multi-stage funnels with branching logic, tags, delays, and more.

Track Everything

See all your Drip email metrics like opens, clicks, and revenue generated right inside WordPress.

The Drip WordPress integration empowers advanced automation and workflows.

Other Email Service Integrations

Beyond the major platforms above, there are plugins to connect just about any email service to WordPress:

  • AWeber
  • ActiveCampaign
  • GetResponse
  • MailerLite
  • SendinBlue
  • Constant Contact
  • Zoho Campaigns
  • HubSpot
  • Iterable
  • Moosend and many more!

Check the WordPress plugin directory to find an integration solution for whichever email platform you use.

Key Takeaways

Integrating email services with WordPress is quick and easy using available plugins:

  • Connect your WordPress site and email platform with just a few clicks.
  • Embed opt-in forms anywhere on your site to grow your list.
  • Automate sequences and workflows based on subscriber actions.
  • Personalize email content using WordPress profile data.
  • View engagement analytics directly within WordPress for a unified view.

Stop managing your email marketing and website separately! Combine them into one automated powerhouse using these WordPress email marketing integration tips.


Don’t just use WordPress and your email platform separately. Bring them together for unified data, automation, and insights by utilizing available plugins.

Key services like MailChimp, ConvertKit, and Drip (among many others) integrate beautifully with WordPress. Connect them in just minutes for serious email marketing firepower on your WordPress site!

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