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How to Rank Shopify Products? Driving traffic and sales from organic search is critical for Shopify stores. Ranking high in search engines like Google steers qualified buyers to your products.
But with over 1.7 million Shopify merchants competing, getting your products to rank isn’t easy.
This comprehensive guide reveals insider tips and proven strategies to rank your Shopify products. Follow these best practices and climb to the top of search results.
Optimize Product Titles
Your product titles are a top factor in search rankings. Titles should be:
- Keyword-optimized – Include your target keyword naturally in the title. Avoid overstuffing.
- Compelling – Grab attention with emotional, descriptive language.
- Concise – Keep titles under 60 characters. Don’t cut off text in search results.
- Scannable – Make it easy to quickly grasp the product. Use formatting like dashes or pipes.
- Unique – Differentiate from competitor products with distinct titles.
- Evergreen – Avoid time-sensitive phrasing that goes out of date.
Titles directly impact click-through-rate (CTR) from search listings. High-CTR titles rank better over time.
Write Targeted Product Descriptions
After titles, detailed product descriptions offer prime real estate for keywords and conversions. Make sure descriptions are:
- Keyword-rich – Incorporate relevant long-tail keywords throughout naturally.
- Benefit-focused – Go beyond features to paint the desired experience and emotion.
- Scannable – Use bullet points, headings, bold text, etc for easy skimming.
- Storytelling – Build the narrative with imagery, emotion, and personality.
- Optimized length – Shoot for 150-300 words. Up to 2000 words is fine for complex products.
- FAQs – Answer common questions in a formatted FAQ section.
Compelling product storytelling boosts conversions while satisfying search engines.
Conduct Keyword Research
You need to know which keywords consumers are searching for related to your products. Keyword research is required to:
- Uncover high-potential search terms.
- Gauge competition levels.
- Identify optimization opportunities.
- Discover search trends.
Use Google’s free Keyword Planner tool along with paid tools like SEMrush, Ahrefs, or KWFinder for expanded data.
Target product keywords with moderate traffic (500-5000 monthly searches), low competition, and commercial intent.
Images boost conversions and engagement. They also provide search visibility in Google Images results.
- Include alt text – Describe images in your alt text using target keywords.
- Optimize file names – Rename files to include keywords, not random numbers and letters.
- Compress images – Use a tool like TinyPNG to reduce file size. Faster loading helps SEO.
- Add schema markup – Include schema like Recipe or HowTo for rich image search snippets.
- Feature visual variety – Highlight products from multiple angles with lifestyle imagery.
Enhance On-Page SEO
Beyond optimizing content, make sure your product pages follow technical SEO best practices:
- Mobile-friendly – Test mobile user experience. Google favors mobile-optimized.
- Fast page speed – Improve speed with compressed images, efficient code, CDNs like BunnyCDN, and caching.
- Clear URLs – Use descriptive URLs with target keywords like “classic-leather-weekender”.
- Internal links – Link between related products and categories to pass authority.
- Meta descriptions – Summarize products in snippets. Include strong calls-to-action.
- Structured data – Add schema markup for rich search appearances.
These page enhancements improve on-page SEO strength and keyword relevance.
Produce Optimized Blog Content
Blog posts boost awareness and rankings for your entire store by targeting non-product keywords.
Strategically optimize and promote blog content to rank highly. Then interlink product pages throughout each post to transfer authority.
Valuable blog content also brings in external links, social shares, and referral traffic that indirectly benefit product pages.
Make sure your blog covers informational queries in your niche, not just product terms. Ranking for commercial searches is extremely difficult. So target helpful “how-to” style articles that bring in motivated traffic.
Update Product Inventory and Availability
Google quickly reflects real-time inventory levels and flags out-of-stock or discontinued items.
Keeping availability info accurate ensures searchers find active, purchasable products from your store.
Displaying out-of-stock items in search results frustrates users. Regularly update availability settings in Shopify to avoid this.
For extra optimization, remove discontinued products entirely rather than simply hiding them. Eliminate associated duplicate content issues.
Promote New and Trending Products
New products and timely, trending inventory attract tons of initial buyer interest that lifts search rankings.
Getting early traction with internal promotions and external marketing establishes authority right out the gate.
Strategically launch products around holidays, events, and seasonal demand. Time fresh inventory for maximum impact.
Feature hot product drops in emails, social posts, landing pages, and ads. Make them highly visible across your store.
Leverage External SEO Synergies
The more external signals of authority you earn, the higher your products rank in Google.
Build SEO synergy with tactics like:
- Securing high-quality backlinks from relevant industry websites.
- Growing domain authority through expanded quality content.
- Generating social media buzz and embeds.
- Populating and indexingLinkedIn profiles with optimized content.
- Publishing and promoting your Shopify blog.
- Getting press mentions, reviews, and influencer coverage.
Each signal matters, especially for competitive commercial searches. Pursue diverse external authority drivers to boost Shopify SEO.
Scale PPC Advertising
Pay-per-click (PPC) ads put your products in the paid search results at the top of Google. Done right, this strategy scales efficiently.
- Promote new or underperforming products to gather sales and conversion data.
- Expand to additional keywords with clear buyer intent relevant to your products.
- Optimize for conversions from the start – rankings come second to ROI.
- Let Google’s algorithm optimize targeting and bids after the initial setup.
- Create tightly themed ad groups around specific products and keywords.
The sales and search prominence PPC provides bolsters organic rankings over time. Run it alongside SEO.
Analyze the Competition
Research how competitors rank for your target keywords to learn from their strategies in your space.
See what types of products dominate the top results. Assess why their listings outperform yours.
Reverse engineer successful competitors’ optimization approaches:
- Which keywords appear in titles and descriptions?
- Do they invest in blog content and backlinks?
- What unique selling points are emphasized?
- How are images and videos optimized?
Gain actionable intel to improve your own SEO activities and product optimizations.
Provide Detailed Product Specs
For search rankings, product detail pages need to offer substantive information – not just a sales pitch.
Provide detailed product dimensions, materials, care instructions, manufacturing information, warranties, and more.
Compare your specs against competitors. Go in-depth where they skim over.
The deeper your product pages satisfy searcher intent with actionable details, the better chance you have to rank. Thin or inconsistent content gets passed over.
Optimize Site Architecture
Clean internal site architecture boosts crawlability for search engines. Easy navigation also aids users.
Key architecture elements like categories, filters, and menus should be:
- Well-organized – intuitive rather than clever
- Keyword-driven – match user search behavior
- Comprehensive – include all relevant elements
- Consistent – standardized across site sections
- Simple – avoid overly complex taxonomy
Optimize architecture with user experience as the top priority. If site navigation leaves people confused, search spiders also struggle.
Track Keyword Rankings
Monitoring your keyword rankings reveals which terms drive traffic and where gaps exist.
Use rank tracking software like SEMrush, Moz, or Serpstat for accurate data at scale.
Focus your optimization efforts on:
- Close variants of ranking terms – target longer or shorter versions.
- High-traffic searches – double down on keywords that bring clicks.
- Strong commercial intent keywords – maximize profitability.
- Low competition opportunities – capitalize on easier niches.
Check rankings weekly to gauge optimization progress and discover new opportunities.
Don’t Forget Voice Search
With smart speakers like Alexa surging in popularity, voice search is the future of ecommerce discovery.
Optimize your products for featured snippets and voice results:
- Use natural conversation language – not keywords.
- Focus on long-tail searches with clear intent.
- Highlight product benefits and unique qualities.
- Include rich structured data like ratings, availability, images.
Voice search doubles each year. Ranking in voice results provides a big first-mover advantage as adoption grows.
Master Ongoing Optimization
SEO is an ongoing process, not a one-and-done tactic. Consistency and patience drive results.
Dedicate time each week to optimizing new products, improving existing listings, and monitoring rankings.
Stay on top of Google algorithm updates and Shopify changes impacting SEO.
Try new strategies and double down on what works. Be diligent avoiding technical issues or penalized practices.
Outrank competitors by making product SEO a primary focus across your Shopify store.
Now Get Your Shopify Products Found!
Ranking Shopify products takes know-how and elbow grease. But optimizing for organic search success leads to constant streams of free, interested traffic.
Implementing these insider tips shows Google your products are the most relevant and authoritative results.
Stick with these best practices month after month to climb the ranks while crushing the competition. Take your Shopify product SEO to the next level!