Shopify Product Page Optimization: Boost Your Sales with These Tips

Shopify is a leading e-commerce platform that is currently used by more than 4.5 million live websites. Shopify is ideal as it offers customization and flexibility so brands can retain their style guideline while optimizing their product pages with the best practices. This guide aims to make sure you are maximizing your revenue from your store’s most crucial area, which is your products page. Through this guide you will learn: strategies for increasing your clickthrough rate ; examples of on-page tactics employed by top brands to increase their Average Order Value ; and the significance of social proof in optimizing your conversion rate. In short, adopting these methods will enable you to personalize the shopping journey in a way that promotes the consumer’s trust in making the purchase.

Boosting the clickthrough rate on Shopify product pages

To improve the clickthrough rate (CTR) on a Shopify product page, there are three areas that can have a massive impact: the product title, product media (video and images), and call-to-action (CTA) buttons.

Crafting the perfect product title

Keywords are placed either in the product title or in the product description. SEO Keywords Analyzer is a useful tool that can help see which keywords are directing the most traffic to a product page. Once the top keyword is identified, the product title should be relevant to it. There are a few other things to keep in mind while writing a product title:

  • The product title should offer useful information or highlight a couple of key features but not be so vague.
  • Do not have long product titles that try to stuff multiple keywords in an attempt to make them look more attractive.
  • Do not use empty adjectives or adverbs like “very,” “good,” or “nice,” since doing so only makes the product titles longer without adding any value.

Example: If someone is selling a cooler, then a title such as “30qt Roller Cooler with Heavy Duty Handle” would be much better than just “Cooler.”

Including product videos on your page

Product videos are the ultimate click-through rate builder. In a recent survey, online marketing professionals who have used video told us:

  • 88% said it helped visitors to understand their product or service.
  • 87% reported it directly leads to an increase in sales.
  • 82% said it increased their average time on site.

While shopping in a physical store, at brick-and-mortar stores, customers will not be physically able to see or touch items before they are bought. Videos may replicate the in-person shopping experience to some extent, allowing merchants to show off their products from all angles. Product videos are especially important for the following kinds of products:

  • Products that move, like bicycles or sports equipment.
  • When the product’s appearance is a key selling point, like clothing or outdoor furniture.
  • When a video can be used to demonstrate effectiveness, for example, a video showing how fast a natural cleaning product removes a stain.
  • Products that can be hard to set up or use, so a demonstration might be needed for the visitor to understand how the product works.
  • New market entries — a comparison video can be used to show how these products are a better option than more established brands.

In these cases, the visitor’s decision to leave often comes down to whether there’s a video or not. Although high-quality product videos can be expensive and labor-intensive to make, that investment is well worth it.

Adding a “Buy Now” call to action button

Adding a “Buy Now” call to action button: Adding a “Buy Now” button to a product page can increase the clickthrough rate. This lets the visitors skip the cart process and go directly to the checkout. There are many people who, in principle, just don’t want to do the shopping cart process. They might just abandon the page rather than walking through the steps of putting all their contact, shipping, and billing information in there. The Buy Now button makes this process easier and less time-consuming, encourages visitors to go ahead and buy. According to a study of over 1,000 ecommerce sites, the average checkout process time is close to two minutes—adding a Buy Now button reduces this figure by 39.2% on average. However, bringing in a Buy Now button might reduce the average order value (AOV) since it eliminates the opportunity for a customer to buy more related products. Hence, an A/B test is what needs to be carried out to decide whether this change is good enough.

To test whether any proposed change is good enough, Shogun’s A/B testing tool can be used. An A/B test involves randomly directing some visitors to the original version of a page while randomly directing other visitors to a version that has been updated. Then, the performance of each version can be evaluated over the same period of time.

Ultimately, three key areas that can remarkably impact the clickthrough rate of a Shopify product page are the crafting of the perfect product title, incorporating product videos, and adding a “Buy Now” call to action button. By putting more time and effort into these areas, merchants can maximize their chances of converting visitors into customers.

Optimizing Average Order Value on Product Pages of Shopify

In order to get the maximum average order value (AOV) on the product pages of Shopify, focus is recommended toward shoppers being transformed to purchasers and pulling them into purchasing more than one product.

Another effective way to boost the average order value (AOV) would be to integrate a “related products” section onto the page of the Shopify product. This section would be showcasing items that are reminiscent of the item currently being viewed on a product page, hence increasing the possibility that customers make purchases on several items. To incorporate a “related products” section in Shogun, one can make use of the Product Box or Collection element. These components are automatically fetching data from Shopify stores, and the users are allowed to pull over which product or collection they would like to display. After the information comes across, the look can be fine-tuned to be consistent with the rest of the page.

Using Product Comparison Charts for Upsells and “Price Anchors”

Another effective way to increase the AOV is by using a product comparison chart to promote upsells and “price anchors.” These charts can be used to compare the viewed product with a more expensive one, and this makes the original product seem more affordably priced in comparison. The human brain is prepared to get patterns, and by introducing another price point, this creates a pattern that may make the product look more favorable. That is sometimes referred to as a “price anchor,” and it can prove to be an effective tool in driving customers to buy expensive items.

Alternatively, pricing charts can be used to promote a premium upgrade that compels site visitors to spend slightly more money for the upgraded product. Custom pricing charts can be spun up quickly by using the advanced editor in Shogun to run tests to see if they work for the brand. It is imperative that any changes made to the product page should be rolled out using an A/B test to measure the impact. By testing different strategies to increase the AOV, store owners can identify what really works for their specific audience and products.

Overall, adding a related products section and using product comparison charts are effective strategies to maximize the AOV on Shopify product pages. By encouraging shoppers to purchase multiple products and promoting upsells, store owners can increase revenue and achieve success for their online store.

Add Social Proof to Supercharge Your Product Pages in Shopify

Trust is everything when it comes to customer buying behavior in the world of ecommerce. All sorts of different reviews from customers who have purchased earlier are what people need to know on your site. Displaying reviews from previous customers will give potential customers reasons to trust the quality of your products. They will then feel more comfortable hitting the buy button themselves. According to one study, products with at least five reviews are 270% more likely to be purchased than products with no reviews. Therefore, it is important to include customer reviews on your product pages.

With Shopify, several elements can be added to include a customer reviews section. Shogun’s visual editor and A/B testing, along with integrations with Loox and Judge.me, can be used to create perfect product pages.

Shogun has an A/B testing tool that helps in improving user experience and boosting conversion rates. With Shogun, you can create your own customer reviews section or use integrations to add reviews from Loox and Judge.me.

Apart from customer reviews, some other elements such as best-selling products, product videos, and live chat are also added to your product pages to increase conversions. Optimalizing your product pages with social proof and other elements will take your sales supercharging and build trust with potential customers.

Frequently Asked Questions

Best Practices for Product Pages in Shopify

When creating product pages on Shopify, there are quite a number of best practices that are there to enhance conversion rates. These include:

  • Keep your design clean and simple enough for easy navigation.
  • Include multiple product images from various angles.
  • Use a product description to discuss key features of the product, highlighting its unique selling points.
  • Allow for comprehensive reviews and ratings for everything with a lot of good faith in customers.
  • Provide all possible shipment and payment methods that customer can avail themselves of.

Best Practices for Writing Compelling Product Descriptions that Boost Sales

Every product page needs well-crafted product descriptions so that the customer has pertinent information about the product and is convinced to purchase it. In order to write compelling product descriptions that boost sales, apply the following tips:

  • Highlight the benefits of the product rather than just its features
  • Use descriptive language and sensory words to make the customer feel like the product is coming to life right before their eyes
  • Make the tone conversational and friendly
  • Use bullet points and short paragraphs to make the description easy to read
  • Include a call-to-action that clearly instructs the customer on how to make a purchase

Strategies to Enhance Shopify Product Page Search Engine Optimization

Optimizing your product pages for the search engines is one of the important processes towards driving traffic and sales to your Shopify store. The ways of improving your product page SEO in your Shopify store include:

  • Using search term research to come up with relevant keywords.
  • Including the target keyword in the page title, meta description, and URL.
  • Writing unique and informative product descriptions that feature the target keyword.
  • Adding a description of the image that contains relevant keywords by using alt tags.
  • Building high-quality backlinks pointing towards your product pages from other authoritative websites.

Enhancing the Speed of Shopify Product Pages Loading:

The user experience is a significant factor in determining the conversion rate. Therefore, techniques to enhance the loading speed of your product pages on Shopify can be applied as follows:

  • Compress images so they use up less file space.
  • Reduce the usage of external scripts and plugins.
  • Allow browser caching to better the loading time of returning visitors.
  • Make use of a CDN to distribute content across many servers.
  • Use a fast and reliable hosting provider.

Effectively Using Images to Optimize Shopify Product Listings

They are a very strong tool to optimize your Shopify product listings and to help up the conversion rates. Consider the following tips when using images to optimize your product listings:

  • Use high-quality images that show the product and not much else.
  • Add multiple images from different angles and positions.
  • Utilize lifestyle images depicting how the product is being used or in context.
  • Optimize the file size of the images, taking consideration of the impact on the loading time of the pages.
  • Use descriptive alt tags with relevant keywords.

Conclusion

Today’s retail market is highly competitive for e-commerce businesses, and the success of a business could very well hinge on how optimal your Shopify product pages are. Some of the tips outlined in this article will guide you towards creating outstanding product pages that are guaranteed to pull in more visitors who will want to buy from you. Keep in mind that optimization of the product pages is a continuous process; you should be following the performance of the pages, gathering customer feedback, and making necessary changes. Ensure that you continue following the latest trends in e-commerce and adhering to industry best practices, and do not be afraid to be experimental by testing different strategies to find what is working better for your business.

Making a difference in building trust with your customers, through the optimal appearance of your products, can significantly increase your sales and revenue. With a well-optimized product page, you can be positive in achieving all the above. The decision to start somewhere now will expose you to excellent returns in the long run.

Leave a Comment