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Video Marketing Trends Is Exploding!
Just check the stats – over 90% of marketers say video delivers the best ROI.
But in such a crowded landscape, how can you stand out?
The key is staying on the cutting edge of video marketing trends. Adopt the latest, hottest styles and formats before your competitors do.
In this post, we’ll dive into the top video marketing trends dominating 2024. Master these strategies now to engage and convert savvy audiences.
Let’s get started!
Short-Form Video Is King
Let’s address the elephant in the room – short-form video reigns supreme today.
With TikTok taking over the world, audiences increasingly expect snackable content.
In fact, 92% of Twitter videos are under 2 minutes long. And short social videos generate 12x more shares than lengthy ones.
The data is clear – in 2024, brevity is the soul of video marketing. Here are proven ways to capitalize on the trend:
Snackable Social Videos
Optimize your message for addictive short videos under 60 seconds. They’re perfect for platforms like Instagram, Facebook, and YouTube Shorts.
Hook viewers fast with an attention-grabbing intro (think music, animation, bold text). Quickly transition into your core message using tight shots and fast pacing.
TikTok’s growth is astronomical. The platform boasts over 1 billion monthly active users – and that number’s rising every day.
Win over modern audiences by embracing popular TikTok trends in your marketing videos:
- Jump cuts and text overlays
- React videos
- Memes and viral audio
Interactive Mini Videos
Make your short videos shoppable with built-in CTAs, links, and lead gen forms. Tools like Clickable Video enable interactive elements without any complex coding.
The more you optimize for mobile, the bigger impact your short video marketing will have.
Live Video Streaming
Live streaming opens up a valuable two-way conversation with your audience. And it’s growing rapidly – the live video streaming market is set to surpass $247 billion by 2027.
Here are opportunities to leverage live video:
Showcase your product or service in action through engaging live demos. Let viewers ask questions and interact in real-time.
“Behind the Scenes”
Build trust and affinity by streaming behind-the-scenes footage from your brand. Offer a peek at your company culture, office space or workflow.
Sit down with company leaders, customers or industry experts for insightful live interviews. Then open it up to an audience Q&A session.
From conferences to trainings to company offsites – stream your events live to expand reach and engagement.
Live video builds authenticity and community, keeping audiences tuned into your brand 24/7.
Interactive Shoppable Video
Ecommerce brands pay attention – shoppable video converts.
Studies show that 90% of shoppers want more interactive product viewing experiences. Short shoppable videos help them evaluate features and find exactly what they need.
And the data confirms it works – shoppable video delivers 3X higher conversion rates.
Here are smart strategies to boost sales with interactive video:
Spotlight your products with bite-sized videos featuring rotating 360 views, zoom, multiple color options and more. Let customers inspect products closely before purchasing.
Educate shoppers on using your products through step-by-step tutorial videos. Enhance them with chapters, links, CTAs, and an interactive transcript.
Guide customers to the best purchase with a shoppable video quiz. Ask key questions about their needs – each answer dynamically displays the matching products.
With built-in CTAs and CMS integrations, shoppable video lets you track product engagement and drive conversions directly from video content.
AI video creation tools are exploding. By 2025, artificial intelligence will craft over 30% of all video content online.
These tools automate the process of turning text, audio, and images into polished video. Here are 2 ways to test AI video for your brand:
Basic Video Creation
Use AI video builders like Clipchamp or Biteable to easily generate videos from your existing media. Pick a template, input text/images/audio, and watch it automatically take shape.
Next-level AI tools like Synthesia and GreenScreen automatically generate videos of a human (or even animated) spokesperson. This delivers video at scale without casting real actors.
AI video still has limits, but the tech is rapidly advancing. Consider testing it for more routine video marketing needs to maximize output and lower costs.
User-generated content feels authentic because it comes directly from real customers.
UGC performs incredibly well – it drives 2x higher organic reach on social media. Shoppers also indicate UGC has a high visual influence on what they buy.
Explore these proven tactics to tap into user content in your marketing:
Feature video testimonials and reviews prominently on landing pages. Hearing the voices and seeing the faces of satisfied customers builds trust and credibility.
Give your audience control of your social channels through a user takeover. This gives you access to real videos showing how people engage with your brand.
Run video contests asking followers to create content around your products or mission. Reward top submissions by sharing on your channels – it’s a win/win.
The more you can integrate authentic user videos into your marketing, the more it will resonate.
The Future of Video Marketing
These cutting-edge video marketing trends reveal where the industry is headed in 2024 and beyond.
To recap, here are the key tactics to focus on now:
- Short-form video
- Live streaming
- Shoppable video
- AI-generated video
- User-generated content
Win over modern audiences by embracing video formats aligned to how people consume content today.
At the same time, keep an eye on emerging tech like virtual reality. As immersive technologies evolve, new disruptive video marketing opportunities won’t be far behind.
But by mastering these trends now, your video strategy will be primed for long-term success.
So step up your video marketing game. Follow these trends, stay agile, and get ready to wow viewers while driving conversions.
What are you seeing work well for video marketing this year? Share your top tips and examples in the comments section below!